Tuesday, 18 February 2014

SALCTG courses for March 2014: Marketing and Roving

Popular trainer Ash Charlton returns to SALCTG in March with two courses at the Andersonian Library, University of Strathclyde, Glasgow.

Marketing your library

Monday 24th March, 10.00-16.30

The problem:

Academic librarians are often frustrated that many students do not use the library, and those that do don't always use all of its facilities.

The solution:

On this course we will be looking at marketing theory techniques as applied to academic libraries. These include:
  • Market segmentation: how to identify groups of students who are not making full use of the library, determine their needs and create strategies to encourage them in more effective library use.
  • 'On' and 'Off' messages: understanding which marketing messages do and do not work for particular client groups.
  • Marketing concepts: learning how to apply marketing concepts such as competition area and marketing position to reach the maximum number of students with the minimum of cost and effort.
This course will also give you transferrable skills to any other project you might need to publicise or market.

The cost of this full-day course is £60 (SALCTG members) or £70 (non-members), including lunch. To book a place, please complete the Marketing Course form. Your booking will be confirmed by email.

How to rove successfully

Tuesday 25th March, 10.00-13.00

The problem:

Many libraries are moving away from desk-bound to 'roving' services, where library staff are more present on the library floor using various IT solutions to provide the same level of service to students. Whilst this strategy has many advantages in terms of client care, many staff are concerned about the change in role and increased vulnerability they feel comes with a roving brief.

The solution:

On this course we will be looking at how to make the most of the 'roving' role, and make the situation work for you. This will include:
  • Interpersonal contact: Skills to deal with the different types of interpersonal contact that can occur with a roving system.
  • Confidence: How to project (and feel) confidence in representing yourself and the library while roving.
  • Assertiveness: Skills in projecting a confident, friendly and assertive air for controlling interactions with clients.
The cost of this half-day course is £35 (SALCTG members) or £40 (non-members). To book a place, please complete the Roving Course form. Your booking will be confirmed by email.

Cancellation Policy

Cancellations made within one week of the course date will be charged in full.

Royal College of Physicians and Surgeons of Glasgow

On a very wet Monday afternoon, staff from SALCTG West institutions visited the RCPSG Library. RCPSG is unique in being the only UK medical college for both physicians and surgeons, while also containing a Dental Faculty, a Faculty of Travel Medicine and a Faculty of Podiatric Medicine. Its collections reflect this, and comprise not just books but also museum artefacts and archive material. We soon forgot the weather as we toured room after room of treasures. This is the Lower Library where we got our first glimpse of the historic book collection and of some interesting items such as an amputation set and a 19th century enema kit.

The College was founded in 1599, though it has "only" been in its current home on St Vincent Street since 1862 - further history can be read on its website.The Hall, shown here, proudly displays the foundation date. It's very grand and full of portraits of the great and good of the College - all men of course.

 It was then a surprise to move into the Alexandra Room which looked traditionally feminine and had portraits of two women, both royal - the eponymous Princess Alexandra and Princess Diana, a former patron. The College also collects other paintings, including the winners of a prize it sponsors at the annual RGI exhibition.
We then visited the more modern library where we enjoyed tea and biscuits - chocolate, the way to a librarian's heart - and a chat before looking at the Rare Book Room and finishing with a Rare Book Room shelfie!
Thanks to Carol, Clare and Andrew for showing us round. If this brief post has inspired you to want to know more you can follow the Library's blog and find it on Twitter @RCPSGlibrary.

Tuesday, 11 February 2014

SALCTG and National Libraries Day

Several SALCTG member libraries had events for National Libraries Day (8th February) or in the week running up to it. Here's a selection of the eye-catching tweets I spotted:


Abertay staff asked students why they came to the library, and also had a Library Wishing Tree.

Glasgow Caledonian

The Saltire Centre had a stall to alert students to other libraries that they could join.

Glasgow School of Art 

Another set of students describing why they use their library.


The Andersonian Library posted a series of photos with Shelfie the Bear, drawing attention to different aspects of their collection.


Shelfies here ranged from "Simon the cat" to an MSP!
More of all the above libraries' contributions, and those of other libraries throughout Scotland, can be found in the National Libraries day Storifies Part1 and Part 2.